1:1 Copywriting Services to Launch, Rebrand, or Optimize
Everything you need to position yourself as an expert and attract the right-fit clients who are ready to invest — with clarity, confidence, and conversion in mind.
LET’S TALKWhat makes ready-to-invest clients say “yes”?
As a service provider, whether you're a coach, consultant, designer, photographer, therapist, stylist, marketer, legal or financial professional, OBM, or VA, the market is crowded, and your potential clients are savvier than ever.
- They’re not comparing who talks the most about pain points or promises the biggest transformation. Everyone says that.
- Ready-to-invest clients focus on the big picture — they evaluate your expertise, your approach, whether you truly understand their needs, and whether you stand out in a sea of similar options.
They ask: “Do you get me? Do you have a clear point of view? Can I trust you? Are you the best person to support my long-term goals?”
- That’s where your messaging and copy matter. Every touchpoint — social media, website, emails, and sales pages — either positions you as the expert or blends you into the background.
- Shape your messaging for your ideal clients — the ones who are ready to invest.
When your message speaks to their deeper desires and positions you as the go-to expert, you attract clients who value your expertise — not just price-shop.
Here’s how I help you attract clients who value your thinking
(not just your deliverables)
Brand Messaging & Tone of Voice Guide
Get crystal clear on who you are, who you serve, and how you communicate — so every word across your brand feels consistent, strategic, and unmistakably you.
- Mission statement
- Brand values, promises, and positioning
- Brand story, archetypes, and personality
- Ideal client archetypes
- Ideal client profiles
- Tone of voice
- Key words + phrases
- Content pillars
- Delivered as a polished Canva booklet
Website Copywriting
Strategic, conversion-focused website copy that positions you as the expert, connects emotionally with your audience, and turns curious visitors into confident buyers.
- SEO-informed copywriting for your website
- Mini brand messaging guide
- Audience and market research
- Collaboration with your designer for perfect fit
Email Copywriting
Sequences that build connection, nurture trust, and inspire action — from booking calls to buying offers.
- Welcome sequences
- Sales sequences
- Webinar series
- Newsletters
Sales Page Copywriting
Long-form, research-backed copy that speaks to your audience’s deeper motivations, builds trust, and positions your offer as the natural next step.
Need something different?
All my services are project-based and can be tailored to your specific needs. If you have a unique scope in mind or need a custom combination of services, let's talk about what works best for your business.Inquire here
“The final copy not only captured my vision, but also provided a clear path for my audience to take action.”
With a few years in the business and experience working with multiple clients, I knew it was time to create a website that truly resonated with my ideal audience. Ruchika brought so much clarity to the process. Her in-depth research and ability to deeply understand my target audience helped craft messaging that feels genuine and speaks directly to my clients. The process was collaborative, and communication was always clear and timely. The final copy not only captured my vision... ...but also provided a clear path for my audience to take action. If you’re looking for a copywriter who’s not only skilled but also deeply invested in your success, Ruchika is an excellent choice!
Tanishq Jha
Founder, Tanishqjha.co — OBM & VA
This is how I approach all my copywriting projects
Phase 1: Research
Once we decide to work together, I’ll send you a brand questionnaire doc. where I ask you enough questions to make your head spin—but this brief will help me shape clear, strategic copy. Then as I start working on your project, I dive deep into understanding your audience. This process includes conducting customer surveys, researching competitors, and review mining. It's an essential message-finding process to truly understand your audience and what will make them say yes to your offer.
Phase 2: Analyzing & Planning
In this phase, I'll analyze everything I uncovered in the research phase and use it to refine your core messaging. So we can put the right message in front of your audience
Phase 3: Copywriting & Editing
Here, I roll up my sleeves and use copywriting techniques and frameworks to write compelling copy that reflects your brand’s voice. I will present you the first draft to get your approval. Which leads to a wireframe (for web pages) or Google doc (for emails, sales page, etc).
Phase 4: Delivery & Review
I will email you the final copy and then get on a call to review it together.
Phase 1: Research
Once we decide to work together, I’ll send you a brand questionnaire doc. where I ask you enough questions to make your head spin—but this brief will help me shape clear, strategic copy. Then as I start working on your project, I dive deep into understanding your audience. This process includes conducting customer surveys, researching competitors, and review mining. It's an essential message-finding process to truly understand your audience and what will make them say yes to your offer.
Phase 2: Analyzing & Planning
In this phase, I'll analyze everything I uncovered in the research phase and use it to refine your core messaging. So we can put the right message in front of your audience
Phase 3: Copywriting & Editing
Here, I roll up my sleeves and use copywriting techniques and frameworks to write compelling copy that reflects your brand’s voice. I will present you the first draft to get your approval. Which leads to a wireframe (for web pages) or Google doc (for emails, sales page, etc).
Phase 4: Delivery & Review
I will email you the final copy and then get on a call to review it together.
Also, I’m not going anywhere after your project ends. I’ll be your biggest cheerleader. Your success is mine too.
That is why every project I take on comes with my...
The Copywriter-Who-Really-Cares Guarantee
Post-Delivery Support
My support doesn’t stop at delivery. You’ll receive two weeks of post-delivery support for any tuning or feedback needed.
A Partner Who Cares
I treat your success as my own. This is a partnership — not just a project.
On-Time Delivery, Every Time
Your deadlines matter. I honor them — unless we both agree to an adjustment.
Clear Communication, Always
You’ll always know what’s happening. No confusion, no waiting in the dark.
Like to know a little more before you say hi?
I’ve answered your FAQs below ↓
How much do your services cost?
Every project is unique, so pricing depends on scope, deliverables, and timeline. After our discovery call, I’ll send you a detailed proposal with transparent pricing tailored to your specific needs.
How long does a typical project take?
It depends on the scope of the project. A brand messaging guide typically takes a minimum of 4 weeks. Website copy (up to 4 pages) takes a minimum of 6 weeks. Email sequences take 3–5 weeks and sales pages take 4–6 weeks, depending on length and complexity. I’ll give you a clear timeline once we discuss your specific needs.
Do you work with clients outside your timezone?
Yes! I work with clients globally. I’m based in Pune, India, and work Monday through Friday. I’m flexible with scheduling calls to accommodate different time zones. We’ll find a communication rhythm that works for both of us.
How much input do I need to provide?
I’ll need you to fill out a brand questionnaire, hop on a call with me to discuss your business and audience, and be available for any follow-up questions during the research phase. You’ll also review drafts and provide feedback within a reasonable timeframe.
Do you offer payment plans?
Yes, I offer payment plans at no extra cost. It’s 50% upfront to get started and 50% once the final draft is approved. For larger projects, we can structure payments based on project milestones.
Which service should I start with?
If you don’t have clear messaging yet, start with the Brand Messaging & Tone of Voice Guide. It’s the foundation for everything else. If your messaging is solid and you’re ready to launch or refresh your website, we can start there. Not sure? Book a call and we’ll figure out what makes the most sense for where you are now.
What if I need revisions?
Every project includes one round of revisions to ensure the copy feels right. If we need to make tweaks later, within the two-week post-delivery support period, I’m here for that too. My goal is to make sure you’re confident in the final copy.
Do you do other types of copy other than you have mentioned?
Yes! While website copy, emails, and sales pages are my core services, I can also help with blogs and social media content. If you need something specific, let’s discuss on our call.
Should I hire a copywriter or a designer first for my website?
Start with copy first. Otherwise, your designer is creating visuals without direction. They need to know what the website will say before they can decide how it should look.