1:1 copywriting services to launch, rebrand, or optimize
Everything you need to position yourself as an expert to attract the right-fit clients who are ready to invest.
LET'S TALKWhat makes ready-to-invest clients say “yes”?
As a service provider, whether you're a coach, consultant, designer, photographer, therapist, stylist, marketer, legal or financial professional, OBM, or VA, the market is crowded, and your potential clients are savvier than ever.
- They’re not comparing who talks the most about pain points or promises the biggest transformation. Everyone says that.
- Ready-to-invest clients focus on the big picture. They evaluate your expertise, your approach, whether you truly understand their needs, and whether you stand out in a sea of similar options.
They ask: “Do you get me? Do you have a clear point of view? Can I trust you? Are you the best person to support my long-term goals?”
- That’s where your messaging and copy matter. Every touchpoint—social media, website, emails, and sales pages—either positions you as the expert or blends you into the background.
- Shape your messaging for your right-fit clients, the ones who are ready to invest
When your message speaks to their deeper desires and positions you as the go-to expert, you attract clients who value your expertise — not just price-shop.
Here’s how I help you attract clients who value your thinking
(not just your deliverables)
Brand Messaging & Tone of Voice Guide
This is the foundation, where we get clear on who you are, who you serve, and how you communicate, so all your copy and content stays cohesive and strategic.
- Brand foundations (values, mission, brand promise)
- Positioning and differentiation
- Right-fit client clarity
- Voice and messaging guide (voice, tone, and key phrases)
- Content pillars
- Delivered as a digital brand booklet in Canva
- Starting out and want your foundation rock solid from day one
- Scaling up and need your messaging to match where your business is now
- Pivoting and need your message and voice crystal clear for your new direction
This becomes your go-to resource for all content creation — whether you're writing it yourself or getting someone else on your team to write for you. With clarity on your positioning, POV, and what sets you apart in your space, everything you create calls in the right-fit people.
Investment starts at $650
Website Copywriting
Strategic, conversion-focused website copywriting that positions you as the expert, speaks directly to your right-fit client, and turns curious visitors into confident buyers.
- Website strategy (structure and messaging framework)
- Audience research (customer surveys, competitor analysis, forum mining)
- Website copy written with SEO best practices
- Website wireframe in Canva
- Designer collaboration (I'll work with your designer to ensure smooth implementation)
Every website is custom-scoped based on your specific needs – whether that's a one-offer and one-audience type site or a more complex structure with multiple service offerings and audience types.
Investment starts at $850
Email Copywriting
Sequences that nurture your audience, warm up leads, and drive action — whether that's booking calls, buying offers, or building long-term trust.
- Email sequence strategy – Map out the right number of emails and approach based on your business goals
- Audience research to understand their language, motivations, and objections
- Strategic email copy that builds trust and drives action
- Welcome sequences
- Launch sequence
- Sales sequences
- Webinar sequences
- Newsletter series
- Custom sequences for your specific goals
Each project is tailored to your audience and goals – because effective email strategy isn't one-size-fits-all.
Investment starts at $800
Sales Page Copywriting
Research-backed, long-form sales page copy that speaks to your audience's deeper desires, addresses their objections, and positions your offer as the solution they've been looking for. Every project will include strategy and research.
- Sales page strategy - positioning, flow, and messaging approach
- Audience research to understand their language, motivations, and objections
- Strategic long-form sales page copy
Sales page lengths are customized based on your offer complexity and where your audience is in their decision-making journey.
Investment starts at $1000
Need something different?
All my services are project-based and can be tailored to your specific needs. If you have a unique scope in mind or need a custom combination of services, let's talk about what works best for your business.Inquire here
“The final copy not only captured my vision, but also provided a clear path for my audience to take action.”
With a few years in the business and experience working with multiple clients, I knew it was time to create a website that truly resonated with my ideal audience. Ruchika brought so much clarity to the process. Her in-depth research and ability to deeply understand my target audience helped craft messaging that feels genuine and speaks directly to my clients. The process was collaborative, and communication was always clear and timely. The final copy not only captured my vision... ...but also provided a clear path for my audience to take action. If you’re looking for a copywriter who’s not only skilled but also deeply invested in your success, Ruchika is an excellent choice!
Tanishq Jha
Founder, Tanishqjha.co — OBM & VA
This is how I approach all my copywriting projects
Phase 1: Strategy & Research
Once we decide to work together, I’ll send you a questionnaire to understand your business, ideal client, goals, and voice. We’ll go through it together during our kickoff call. Then I dive into audience research such as customer surveys, competitor analysis, and forum or online research to understand what makes your right-fit clients say “yes.
Phase 2: Analyzing & Planning
Before the writing begins, we’ll have a strategy call to review insights from the research phase. I’ll share my recommendations so we’re both clear on the direction and focus of the project. This step ensures we’re fully aligned before I start writing.
Phase 3: Conversion-focused Copywriting & Editing
Here’s where I roll up my sleeves and use proven copywriting techniques and frameworks to write compelling copy that reflects your brand’s voice. You’ll first receive the draft for review and approval. Once finalized, I’ll share a wireframe (for webpages) or a Google Doc (for emails, sales pages, etc.).
Phase 4: Delivery & Review
I will email you the final copy and then get on a call to review it together. Once it feels right, I’ll be happy to communicate with your designer, marketing team, or with you to put it into action.
Phase 1: Strategy & Research
Once we decide to work together, I’ll send you a questionnaire to understand your business, ideal client, goals, and voice. We’ll go through it together during our kickoff call. Then I dive into audience research such as customer surveys, competitor analysis, and forum or online research to understand what makes your right-fit clients say “yes.
Phase 2: Analyzing & Planning
Before the writing begins, we’ll have a strategy call to review insights from the research phase. I’ll share my recommendations so we’re both clear on the direction and focus of the project. This step ensures we’re fully aligned before I start writing.
Phase 3: Conversion-focused Copywriting & Editing
Here’s where I roll up my sleeves and use proven copywriting techniques and frameworks to write compelling copy that reflects your brand’s voice. You’ll first receive the draft for review and approval. Once finalized, I’ll share a wireframe (for webpages) or a Google Doc (for emails, sales pages, etc.).
Phase 4: Delivery & Review
I will email you the final copy and then get on a call to review it together. Once it feels right, I’ll be happy to communicate with your designer, marketing team, or with you to put it into action.
Also, I’m not going anywhere after your project ends. I’ll be your biggest cheerleader. Your success is mine too.
That is why every project I take on comes with my...
The Copywriter-Who-Really-Cares Guarantee
Post Delivery support
My support doesn’t end with the delivery of the copy. You will receive 2 weeks of support after your copy goes live. This support focuses on fine-tuning and improving the existing copy if required.
A Partner Who Cares
I’m 100% invested in your success. Your project isn’t just another job for me. it’s a partnership. I take the time to thoroughly understand your business, your audience, and your goals.
On-Time Delivery, Every Time
Your deadlines are my priority. I ensure your copy is delivered on time. Unless we both agree to an extension.
Clear Communication, Always
You’ll never be left wondering what’s happening. I’ll keep you updated every step of the way, so you’re always in the loop.
Like to know a little more before you say hi?
I’ve answered your FAQs below ↓
How much do your services cost?
Every project is unique, so pricing depends on scope, deliverables, and timeline. After our discovery call, I’ll send you a detailed proposal with transparent pricing tailored to your specific needs.
How long does a typical project take?
It depends on the scope of the project. A brand messaging guide typically takes a minimum of 4 weeks. Website copy (up to 4 pages) takes a minimum of 6 weeks. Email sequences take 3–5 weeks and sales pages take 4–6 weeks, depending on length and complexity. I’ll give you a clear timeline once we discuss your specific needs.
Do you work with clients outside your timezone?
Yes! I work with clients globally. I’m based in Pune, India, and work Monday through Friday. I’m flexible with scheduling calls to accommodate different time zones. We’ll find a communication rhythm that works for both of us.
How much input do I need to provide?
I’ll need you to fill out a brand questionnaire, hop on a call with me to discuss your business and audience, and be available for any follow-up questions during the research phase. You’ll also review drafts and provide feedback within a reasonable timeframe.
Do you offer payment plans?
Yes, I offer payment plans at no extra cost. It’s 50% upfront to get started and 50% once the final draft is approved. For larger projects, we can structure payments based on project milestones.
Which service should I start with?
If you don’t have clear messaging yet, start with the Brand Messaging & Tone of Voice Guide. It’s the foundation for everything else. If your messaging is solid and you’re ready to launch or refresh your website, we can start there. Not sure? Book a call and we’ll figure out what makes the most sense for where you are now.
What if I need revisions?
Every project includes one round of revisions to ensure the copy feels right. If we need to make tweaks later, within the two-week post-delivery support period, I’m here for that too. My goal is to make sure you’re confident in the final copy.
Do you do other types of copy other than you have mentioned?
Yes! While website copy, emails, and sales pages are my core services, I can also help with blogs and social media content. If you need something specific, let’s discuss on our call.
Should I hire a copywriter or a designer first for my website?
Start with copy first. Otherwise, your designer is creating visuals without direction. They need to know what the website will say before they can decide how it should look.