For a service provider, a website makes sense when your business has enough clarity for people to evaluate fit and take the next step.

This is usually a good time if one or more of these are true:

• You are clear on what you offer and who you want to work with.
• You are already getting interest through referrals or word of mouth.
• You want a single place you can confidently send people to understand your work.
• Your current website, or the absence of one, does not reflect the level you are operating at.
• Clients have mentioned that your online presence does not reflect the work you deliver.

For businesses with an existing site, this often shows up as outdated messaging, unclear structure, or a site that no longer supports your pricing or positioning.

For a first website, the goal is different but just as important. It is not about doing more marketing. It is about giving interested people a clear, accurate picture of your work so they can decide whether to move forward.

Even when clients find you through referrals or word of mouth, they still visit your website at a decision point. When they land there, they are asking themselves one question: "Is this right for me?"

Your website either helps them feel confident about that decision or creates hesitation.

That is normal. Most service businesses evolve over time.

A strategic website is not about locking yourself into something permanent. It is about clearly reflecting where your business is now, so it can support conversations, referrals, and decisions today.

There will never be a "perfect" time to get a new website.

But to answer you honestly, if your direction is broadly clear, even if details continue to evolve, that is usually enough to move forward.

If timing is what is holding you back, let's discuss it. Sometimes the hesitation is about waiting for certainty that will not arrive, and sometimes waiting is the right call. We will figure that out together.

The primary advantage is the reduced rate.

As a beta client, you receive the same level of strategic thinking and website copywriting, offered at 50% off my standard website messaging and copywriting rate.

For beta clients, I work with one client at a time, so the work remains focused and not rushed.

The typical timeline is around eight weeks from the strategy session to final copy and wireframes.

This can vary based on:

• Timely feedback
• Availability for surveys or reviews
• Scope of the website

Exact timelines are confirmed during our call.

Start dates depend on availability and alignment.

This beta offering is intended for the first half of 2026 website launches.

Once we connect and confirm fit, we will lock in a start date together.

No.

Filling out the form simply starts the conversation.

It does not guarantee a beta spot, and it does not commit you to moving forward.

We will speak first and decide together.

Payment is split into two parts:

• 50% upfront to secure your spot
• 50% after final copy approval, before wireframing begins

You will need to:

• Provide your questionnaire responses
• Be available for the strategy session
• Share context about your business, offers, and audience
• Support audience research by sharing access to past client feedback or sending surveys
• Provide feedback at key stages and be available for virtual check-ins to keep the work aligned

No.

Audience research is primarily done through surveys.

Client interviews are optional and can be added if needed, scoped separately.

Yes, of course.

Many writers benefit from an external strategic lens, especially for their own websites.

If you are unsure whether this makes sense for you, we can talk it through on the call.

It is best to start with website messaging and copy before design.

Your website's structure, flow, and page decisions should come from what needs to be communicated: who you serve, how you position your work, what questions your visitors need answered, and what actions you want them to take. That clarity makes the design process smoother, faster, and more effective.

That said, design plays a crucial role.

A strong website is not just well-written. It is also easy to navigate, visually clear, and built to support how people actually move through a site.

Good design makes copy shine.

This is why, once your copy is approved, I create wireframes and collaborate with your designer so the final site supports both clarity and conversion.